Editorial Illustration and Spot Illustrations for SportBusiness
Illustration / Editorial / Magazine / Spot Drawing

This project was developed for SportBusiness and explores the theme “The official partner is dying. What comes next?” — an in-depth analysis of how the traditional concept of official partnerships has shaped the history of sports sponsorship, and why this model needs a major rethink in a digital-first, results-driven advertising landscape.

The illustrations were created to visually support and expand the ideas presented in the article, combining editorial illustration and spot drawings to add rhythm, clarity, and visual commentary throughout the piece. The spot illustrations work as concise visual moments, reinforcing key concepts and guiding the reader through the narrative.
Mario Kempes celebrating the '78 FIFA World Cup title
Ronaldo at Nike's Ad for World Cup 1998 Brazil at the Airport
Mohamed Salah celebrated his goal against Spurs with a mobile phone
SportBusiness
Article: The official partner is dying. What's next?

Art Direction – Fernando Pires
Article – David Stubley
Illustration – Raphael Mendes


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