Editorial Illustration — Fictional Campaign
llustration / Advertising / Personal Project
This personal project was developed as a fictional campaign inspired by McDonald’s, created to humorously honor a very real craving: the desire to eat a Big Mac. The concept plays with irony and exaggeration, transforming a simple food craving into an editorial-style visual narrative.
The illustrations were created as visual commentary, using bold compositions and expressive elements to celebrate desire, impulse, and pop culture. By treating a personal craving as a full campaign concept, the project blurs the line between advertising language and personal expression.
