Lettering and Illustration for Nike — Air Max Day
Illustration / Lettering / Branding / Campaign
This personal project was created to celebrate Air Max Day, a special date dedicated to one of Nike’s most iconic sneakers. The concept explores the timeless and innovative spirit of the Air Max, highlighting its cultural relevance and revolutionary legacy within street culture and sportswear.
The artwork was developed as a visual tribute, combining custom lettering and illustration to express the energy, movement, and versatility of the sneaker. Inspired by the Air technology itself, the lettering flows organically, while vibrant colors reinforce the bold and dynamic character associated with the Air Max universe.
